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candid social media

SOCIAL CONTENT
as candid’s creative director, i oversaw our social media content creative and, along with our social manager and copywriter, ensured that the candid’s social media content reflected the company’s pivot in its business model (from DTC to B2B2C) as we navigated the various platforms (including instagram and linkedin) to speak to—and reach—new audiences. i was also pivotal in leveling up the grid’s freshness as the brand’s visual identity continued to evolve and strengthen.