PACKAGING DESIGN
ascendant sprits approached me to design the logo and packaging for a new line of world-class, small batch, artisan-crafted vodkas. a corn-based vodka—corn being the quintessential american grain—the logo is meant to invoke an americana nostalgia, as does the paisley bandana pattern covering the bottle. the pattern on the bottle, which wraps around the entire surface from the neck to the base, necessitated the printer to develop a whole new way of printing to achieve the stunning wrap-around effect.