adidas solar boost
BRAND DESIGN
i worked with kamp grizzly to create a campaign for solar boost, a new hybrid performance/lifestyle shoe by adidas featuring their lauded boost technology. aimed at the sporty—but not hardcore—high school and college athlete, we created a visual style that reflects sport as a lifestyle, with the solar boost as a shoe that can be worn before, during, and after workout.
Creative Director: Dan Portrait Senior Art Director, Copywriter, Designer: Rhinnan Kith Photographer: Gary Copeland